Email revenue scenario
Monthly store revenue × target email share = modeled monthly email revenue.
The difference compares that figure with your current email revenue. It holds total store revenue constant and does not forecast extra store sales.
Free email revenue calculator
Your store has potential.
Put a number on it.
How much could your store make from email? Bring your numbers. Explore the possibilities. See the math behind every estimate.
Let’s do the math
Find the opportunity in your inbox.
Start with the whole email program.
Then zoom in on your signup form.
01
Your store, your numbers.
Use the same month for both revenue figures.
02
A better signup form. More possibility.
Compare two signup rates using the same traffic.
These are two separate ways to model an opportunity. Do not add their results together. The signup estimate may already be part of your total email revenue.
Calculator inputs update the estimate in your browser. They are not submitted or stored.
No mystery math
Here’s what the calculator is doing.
Every number has an assumption.
We keep those assumptions in view.
Signup form scenario
Visitors × signup rate × subscriber purchase rate × average order value = modeled welcome flow revenue.
At 2% versus 8%, 100 visitors create 2 versus 8 signups. At a 10% purchase rate and $100 order value, that models $20 versus $80, not thousands from just 100 visitors.
What it doesn’t tell you
This is gross revenue, not profit. It excludes discounts, costs, refunds and how many purchases would have happened anyway.
Attribution, list quality, traffic quality, deliverability and purchase timing all affect real results. Expected subscribers and orders may be fractional. Results are not guaranteed.
The numbers are a starting point
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