Problem

Scaling up quickly through paid ads, Lift Down promptly realized they were getting little return on their investment and are barely breaking even on their cost per acquisition.

1. Inconsistent Campaigns: Email campaigns were irregular and lacked strategic planning, leading to low engagement rates and missed opportunities for conversion.
2. Underperforming Automated Flows: Existing automated flows weren't tailored to customer behavior, resulting in low engagement and click-through rates.
3. No proper Segmentation: Customer lists weren't strategically segmented, limiting the ability to deliver relevant messages to targeted audience segments.

Objectives

1. Redesign automated flows to deliver a personalized customer journey based on individual preferences and behaviors.
2. Create a cohesive campaign strategy with effective segmentation to boost click-through rates and overall revenue.
3. Improve opt-in forms to capture website traffic and convert visitors into email subscribers.

Email Design

We crafted email templates that resonated with LiftDown.com's minimalist yet colorful aesthetic, featuring vibrant visuals, concise and impactful copy, and clear calls to action. Each email was meticulously designed to align with LiftDown.com's unbranded philosophy while encouraging customers to explore their wide range of headwear. 

Solution

1. Developed a consistent campaign calendar incorporating seasonal promotions, new product launches, and curated content.
2. Designed newsletters with exclusive offers, styling tips, and colorful headwear inspirations tailored to different audience segments.
3. Revamped flows such as Welcome Series and Abandoned Cart, which are main revenue generators, integrating custom visuals and personalized messaging.
4. Introduced new flows like Site Abandonment and Post-Purchase to re-engage customers with relevant content.
5. Once the users visit the website, customized popups help acquire the customer’s first-party data such as email and phone number and other vital  (i.e Who are you shopping for today?) which are then used to put the customer in personalized flows for both emails and texts.

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